AI search systems often reuse your content by summarizing it.
They extract definitions and relationships, compress them into a shorter answer, and present that answer to a user. When your site is inconsistent, summaries become inaccurate.
How AI Reuse Typically Works
- Extract key statements and definitions
- Identify relationships between concepts
- Compress meaning into a shorter explanation
- Prefer sources that are consistent across multiple pages
What Causes Bad Summaries
- Definitions change across pages
- Marketing language replaces clear explanations
- Pages drift into different intent without boundaries
- Internal linking does not show a coherent structure
How to Improve Reuse and Summarization
- Write clear definitions that can be reused verbatim
- Repeat the same meaning across multiple linked pages
- Keep boundaries explicit (what it is / what it is not)
- Use internal links to show topic hierarchy
