AI evaluates written content by extracting meaning and checking whether that meaning stays consistent across a site.
It is not primarily looking for “keyword placement.” It is looking for clarity, agreement, and reusable explanations.
Signals AI Uses to Evaluate Content
- Clear definitions: what something is, stated plainly
- Boundaries: what it is not (to reduce ambiguity)
- Consistency: does the site repeat the same meaning across pages?
- Structure: headings, sections, and readable organization
- Internal links: do pages reinforce a coherent topic system?
Common Failure Modes
- Vague claims without definitions
- Contradictory explanations across pages
- Overly promotional language that changes meaning
- Pages written to “cover keywords” rather than explain a concept
