Explanation Drift Detection Tools
This tool category is part of AI SEO Tools. Drift is one of the fastest ways to lose AI recommendation without noticing.
What Explanation Drift Is
Explanation drift is when the way your brand is described changes across pages over time. Not because your business changed, but because language wasn’t controlled.
Why Drift Breaks AI Visibility
AI systems look for stable summaries. Drift creates competing summaries. Competing summaries create uncertainty. Uncertainty reduces reuse.
Common Causes of Drift
- multiple writers without a controlled glossary
- updating one page but not related pages
- new service language that conflicts with older language
- marketing copy that replaces definitional copy
How to Fix Drift
- define a single “source of truth” (pillar page)
- standardize terms and repeat them
- refresh clusters when the pillar changes
- remove or rewrite conflicting pages
For the tool map, return to AI SEO Tools.
