ChatGPT Shopping Playbook

How ChatGPT Shopping differs from Google—and how to win.

Pillars

• Optimization Pillar
• AI Video Pillar
• Audit Pillar

Prompts that convert

• “Recommend {product} for {use-case} under ${price} with verified merchant policies.”
• “Compare {brand} vs {brand} for {audience}; include materials, warranty, reviews.”