AI Understanding: How AI Interprets Your Website
AI doesn’t “read” your site like a person. It extracts meaning.
And if your meaning is unclear, AI fills in the blanks. That’s where misclassification happens.
Start here (Pillar)
What AI tries to figure out from your site
- What business category you’re in
- What you sell or provide
- Who it’s for (and who it’s not)
- What makes you credible
- When it’s safe to recommend you
Why AI gets it wrong
- Vague headlines (“premium solutions” means nothing)
- Mixed offers on one page
- No boundaries (AI can’t tell who shouldn’t buy)
- Missing proof (AI can’t justify recommending you)
Related cluster pages
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FAQ
Does AI crawl my website like Google?
Sometimes, but the bigger issue is interpretation. AI compresses your site into a “meaning summary.” If it’s unclear, it won’t recommend you confidently.
What is the #1 reason AI misreads businesses?
Ambiguity. Most sites never clearly say what they are, what they do, and who they’re for in plain language.