Site Hygiene for AI Trust (Broken Links, Dupes, Thin Pages)

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Site Hygiene for AI Trust (Broken Links, Dupes, Thin Pages)

We write the content for you so AI systems can understand you, trust you, and recommend you. Not DIY. Not consulting. Not an agency retainer. Every page includes the AceCommerce AI Clarity Check™ (Pass/Fail AI Understanding Report).

Site hygiene is trust hygiene. Broken links, duplicates, and thin pages make you look unreliable—and unreliable sources get avoided by AI systems.

Why hygiene affects AI recommendations

AI systems are conservative about sources. If your site structure is broken, it signals unreliability.

Broken links and duplicate pages also waste retrieval: the system can’t tell which page is canonical.

The hygiene checklist (what we look for)

  • Broken links and 404s
  • Duplicate intent pages competing with each other
  • Thin pages that don’t answer any question
  • Old slugs without redirects
  • Inconsistent internal linking (orphan pages)

Duplicate intent is the silent authority killer

If you have two pages that both try to be the answer for the same query, you split authority.

AI can’t tell which one is canonical, so it becomes less confident in both.

Fix: consolidate or redirect, then reinforce the canonical page with internal links.

Thin pages are worse than no pages

Thin pages create a trust problem: they imply you started a topic and abandoned it.

Authority pages must answer the question completely. If a page can’t be complete, it shouldn’t exist.

How we handle hygiene at AceCommerce (execution)

In an AI Clarity Audit, we flag hygiene issues and produce a cleanup list:

  • redirect map (old → new)
  • pages to consolidate
  • pages to rewrite (thin → authority)

Then we execute the rewrites. Because again: the product is content.

What we deliver (execution)

We don’t sell endless audits. We produce a rewrite queue and cleanup map, then ship pages that pass the AI Clarity Check™.

LinkedIn Post Pack (copy/paste)

Each block below is written to stand alone as a LinkedIn post. Copy/paste as-is.

Post 1 — Hygiene is trust

Broken links and thin pages make you look unreliable.

Unreliable sources get avoided.

Post 2 — Duplicate pages split authority

Two pages competing for the same intent is worse than one strong page.

Consolidate. Redirect. Reinforce.

Post 3 — Thin pages are abandoned promises

A thin page signals: you didn’t finish the thought.

AI trusts completed systems.

Post 4 — Redirects are part of clarity

Old slugs without redirects create 404s.

404s are trust leaks.

Post 5 — Orphan pages are invisible

If nothing links to a page, it has no structural importance.

Link maps matter.

Post 6 — Clean structure supports authority

Authority isn’t just content.

It’s a coherent, maintained system.

Post 7 — Hygiene doesn’t replace clarity

Clean site + vague content still fails.

But broken site + clear content also fails.

Do both.

Post 8 — We ship, not audit forever

We identify the hygiene issues.
Then we rewrite the pages.
Then we verify pass/fail.
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FAQ

What is ‘site hygiene’ for AI trust?

Keeping the site structurally reliable: no broken links, no duplicate intent pages, no abandoned thin pages, and consistent internal linking.

Does hygiene affect recommendations?

Yes. Structural unreliability reduces trust and makes AI less likely to use the site as a source.

What’s the biggest hygiene problem?

Duplicate intent pages and broken/old slugs without redirects.

Are thin pages really harmful?

Yes. They don’t answer questions and signal incompleteness.

How do you fix duplicate intent?

Consolidate into one canonical page and redirect the others. Then reinforce with internal links.

Does Shopify create duplicate pages?

It can if you create multiple pages with overlapping intent. Clear handles and purpose prevent it.

Do you provide a cleanup list?

Yes, as part of the AI Clarity Audit.

Is hygiene the main product?

No. The product is rewriting pages until they pass AI Clarity Check™.

Is this consulting?

No. We deliver a rewrite queue and finished content.

How much is it?

Core pages are $295/page. Product pages and Amazon listings are $150/page.

Want a free pass/fail check on your AI visibility? Get a Free AI Audit →