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Heading Structure for AI (H2 Patterns That Work)
We write the content for you so AI systems can understand you, trust you, and recommend you. Not DIY. Not consulting. Not an agency retainer. Every page includes the AceCommerce AI Clarity Check™ (Pass/Fail AI Understanding Report).
Headings are retrieval anchors. If your headings are generic, AI can’t identify what each section answers. We use H2/H3 patterns that map to real questions so the page becomes extractable and easy to cite.
Why heading structure affects AI understanding
Headings tell AI what a section is about. If headings are vague (“Our Approach”, “What We Do”), AI can’t map the page to questions.
When headings match real questions, AI can extract cleaner answers and recommend more confidently.
The H2 patterns that work (templates)
- Definition H2: “What is X?”
- Fit H2: “Who is X for / not for?”
- Process H2: “How does X work?”
- Proof H2: “Why trust X?”
- Comparison H2: “X vs Y: which should you choose?”
- FAQ H2: “FAQ” + specific H3 questions
How we structure a page (example outline)
A typical page structure we ship:
- H2: Definition (what it is)
- H2: What’s included (deliverables)
- H2: Who it’s for / not for
- H2: How it works (process/timeline)
- H2: Proof (evidence)
- H2: Related pages (routing links)
- H2: FAQ (H3 per question)
This makes each section a retrieval unit.
The two heading mistakes that cause mis-retrieval
- Generic headings: they don’t map to questions.
- Over-nesting: too many levels, no clear anchors.
Fix: use fewer, clearer H2s and make each one answer a real question.
Shopify constraint (H1 vs H2)
On Shopify Pages, the page title is the H1. That’s why our HTML begins with an H2.
We treat the H2 as the main content headline and use H3/H4 for subsections and FAQs.
What we deliver (execution)
We rewrite headings and section structure so the page becomes a clean set of answerable chunks. Then we run the AceCommerce AI Clarity Check™ to verify extractability and consistency.
LinkedIn Post Pack (copy/paste)
Each block below is written to stand alone as a LinkedIn post. Copy/paste as-is.
Post 1 — Headings are retrieval anchors
Headings label chunks.
If headings are vague, retrieval is messy.
Post 2 — Use question headings
Who is it for?
How does it work?
Why trust it?
Those headings map to AI questions.
Post 3 — ‘Our Approach’ is a useless heading
Replace it with a question that does.
Post 4 — Fewer headings, clearer meaning
Use fewer H2s and make each one a real answer.
Post 5 — Treat each H2 as a standalone chunk
Rewrite it.
Post 6 — Shopify H1/H2 reality
Your content should start at H2.
Design for the platform.
Post 7 — Headings are part of trust
Competence increases recommendation safety.
Post 8 — We write the structure
We write answer structure.
Then we run the AI Clarity Check™.
We write the page. You publish it. Every page ships with a pass/fail AceCommerce AI Clarity Check™ report.
Related pages
- https://acecommerce.ai/pages/get-recommended-by-ai-search
- https://acecommerce.ai/pages/answer-first-writing
- https://acecommerce.ai/pages/chunking-for-ai-retrieval
- https://acecommerce.ai/pages/internal-linking-for-meaning
- https://acecommerce.ai/pages/ai-search-content-writing
FAQ
What’s the best H2 structure for AI?
Use H2s that match real questions: definition, deliverables, fit/not-fit, process, proof, comparisons, and FAQ.
Do headings affect recommendations?
Yes. They affect retrieval and extractability. Clear headings make answers easier and safer to reuse.
How many H2s should a page have?
Enough to cover the boxes without over-nesting. Many pages land in the 6–10 H2 range.
Should headings include keywords?
Headings should be clear first. If the keyword is the clearest phrase, use it. Don’t force it.
What’s the biggest mistake?
Generic headings that don’t answer questions.
How does Shopify impact heading structure?
Shopify uses the page title as H1, so your HTML should begin with an H2 and treat it as the main content headline.
Do you rewrite headings during page rewrites?
Yes. Headings are part of the deliverable because they control extraction.
How do you validate heading structure works?
We re-run AI Clarity Check™ and ensure the page’s sections are extractable and consistent.
Is this consulting?
No. We deliver finished rewritten content with corrected heading structure.
How much is this page?
It’s a core/authority page: $295 per page.
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