Citations and Sources (When and How to Use Them)

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Citations and Sources (When and How to Use Them)

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Citations aren’t for every claim. They’re for claims that depend on external facts. Used correctly, citations increase trust. Used incorrectly, they add noise.

When citations matter (and when they don’t)

Citations matter when you make claims that require external verification: statistics, scientific facts, safety claims, regulatory statements, or comparative claims.

Citations don’t replace proof of your business promises. For business promises, you need evidence: policies, examples, artifacts.

The three citation rules we use

  1. Cite external facts (numbers, studies, standards).
  2. Don’t cite opinions (avoid “people say”).
  3. Keep it readable (citations support the claim; they don’t become the content).

Where citations belong on a page

  • FAQ answers that reference external facts
  • Proof sections where a claim depends on a standard
  • Comparison sections where you reference a category definition

How citations support AI trust

AI systems learn trust signals from patterns. Citations are a pattern: “this claim is grounded.”

But over-citation can look like padding. The goal is: cite only what needs a source.

Common citation mistakes

  • Citing for every sentence
  • Citing low-quality sources
  • Citing irrelevant sources that don’t support the claim
  • Using citations instead of proof assets

What we deliver (execution)

We add citations where required, keep them readable, and ensure claims remain supportable. Then we run AI Clarity Check™ to confirm the page is still clear and not bloated.

LinkedIn Post Pack (copy/paste)

Each block below is written to stand alone as a LinkedIn post. Copy/paste as-is.

Post 1 — Citations are for external facts

Cite stats, studies, standards.

Don’t cite your own promises.
Support those with proof assets.

Post 2 — Over-citation is noise

If every sentence has a citation, the page gets harder to read and harder to extract.

Cite only what needs it.

Post 3 — Proof beats citations for business claims

Policies.
Examples.
Artifacts.

That’s proof.

Citations are for external facts.

Post 4 — AI sees citations as grounding

Citations signal “this claim is grounded.”

But only when the sources are relevant and credible.

Post 5 — Don’t cite bad sources

Low-quality sources reduce trust.

Better to soften the claim than cite garbage.

Post 6 — Citations belong where the claim is made

Don’t dump sources at the bottom.

Place citations next to the claims they support.

Post 7 — Citations don’t replace clarity

You can cite a vague claim and still be vague.

Clarity comes first.

Post 8 — We add citations surgically

We add citations where needed.
We keep the page readable.
Then we verify with AI Clarity Check™.
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Related pages

FAQ

Do all pages need citations?

No. Most business pages need proof assets and policies more than citations. Citations are for external facts.

What kinds of claims require citations?

Statistics, scientific/medical claims, regulatory statements, and any external fact a reader could challenge.

Do citations help AI recommendations?

They can increase trust when used correctly, but clarity and proof blocks are usually more important.

Where should citations be placed?

Near the specific claim they support, not as an unrelated list at the bottom.

What sources should we use?

Credible, relevant sources that directly support the claim. Avoid low-quality or tangential citations.

Can citations hurt?

Yes. Over-citation or irrelevant citations can look like padding and reduce clarity.

Do you add citations for us?

Yes, when needed and when the correct sources are provided or identified.

How do you avoid turning pages into research papers?

We cite only what needs it and keep the rest as clear, supportable business content.

Is this consulting?

No. We write and edit the page content, including citations when required.

How much is this page?

It’s a core/authority page: $295 per page.

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